Welcome to NorthernNuance.com the creative headquarters of me: Jonathan Jacobs.
I take a lot of photos of things most people walk right past. A weathered basketball hoop, a crooked sign, a door that clearly still gets used even though it probably shouldn’t. Whether I’m in the Pacific Northwest, small-town America, Disney World, or a city in Europe, I find myself drawn to the same kinds of places — ones that feel quiet, familiar, and a little worn-in.
What connects all these images is a concept I keep coming back to: serendipitous intentionality. These are photographic moments that show up by chance — not staged or designed to be meaningful — but they end up feeling that way because of how everything lines up. Sometimes it’s the light. Sometimes it’s the shape of a shadow, or the way a scene hints at someone’s presence without them actually being there.
I don’t usually go out with a plan. I just walk, observe, and try to really see what’s already out there — the stuff that’s easy to miss. Most of my photos aren’t flashy. But to me, they feel honest. They reflect the way we shape the world, and how the world quietly shapes us in return.
That’s what I’m trying to photograph — the beauty in the things people overlook, and the moments they didn’t realize were worth seeing.
The name of my site, Northern Nuance, comes from where I’m from — North Idaho — and how I see the world. My photos aren’t loud or dramatic, but they carry something subtle beneath the surface. If you look closely, you’ll find meaning in the small things.